在食品行業(yè)，包裝設(shè)計(jì)更是顯得非常重要，它對(duì)于相關(guān)食品的銷售和市場(chǎng)占有率都有較大的關(guān)聯(lián)。所以在設(shè)計(jì)食品包裝的時(shí)候要注意：在設(shè)計(jì)中更多的體現(xiàn)出食品的相關(guān)特點(diǎn);可以通過(guò)不同的設(shè)計(jì)手段來(lái)提高人們對(duì)于產(chǎn)品的關(guān)注。

In the food industry, packaging design is particularly important as it is closely related to the sales and market share of related foods. So when designing food packaging, attention should be paid to: reflecting more of the relevant characteristics of the food in the design; People's attention to products can be increased through different design methods.

1、文字

1. Text

一般出口到國(guó)外的食品可以用傳統(tǒng)色彩的藝術(shù)來(lái)呈現(xiàn)，在國(guó)內(nèi)銷售的產(chǎn)品可以用字體改變來(lái)處理的。一般情況下綠標(biāo)，綠色食品名稱文字，品名生產(chǎn)廠家容量的一些文字都在主要畫面上，還有一些文字資料多編排在包裝的側(cè)面或者背面。

Generally, food exported to foreign countries can be presented using traditional color art, while products sold domestically can be processed using font changes. In general, the green label, green food name text, and some text about the manufacturer's capacity are displayed on the main screen, and some text materials are mostly arranged on the side or back of the packaging.

2、圖形圖案

2. Graphic pattern

圖形圖案在食品設(shè)計(jì)包裝中也是最重要的一環(huán)，包裝中的圖形圖案往往占據(jù)包裝大部分的畫面甚至占據(jù)了整個(gè)圖面。作為設(shè)計(jì)就是要把整體的內(nèi)在外在東西表現(xiàn)出來(lái)，以視覺的形式把更多的信息讓購(gòu)買者知道。

Graphic patterns are also the most important part of food design and packaging, as they often occupy most of the packaging image or even the entire surface. As a design, it is necessary to express the overall internal and external things, and visually convey more information to buyers.

3、色彩

3. Color

顏色是美化產(chǎn)品的一個(gè)重要因素，包裝顏色的運(yùn)用是和整個(gè)畫面設(shè)計(jì)緊緊相關(guān)的。設(shè)計(jì)者要研究消費(fèi)者習(xí)慣和愛好，來(lái)豐富包裝的視覺效果和影響消費(fèi)者購(gòu)買的欲望。

Color is an important factor in beautifying products, and the use of packaging colors is closely related to the overall visual design. Designers need to study consumer habits and preferences to enrich the visual effects of packaging and influence consumer purchasing desires.