食品包裝禮盒是我們?nèi)粘Ｉ钪凶畛Ｒ姷囊环N禮盒，這樣說一點都不為過。大家想想，我們一日三餐都要接觸食品，平時還偶爾吃點零食。我們每天接觸到的食品種類，最少都有兩三種，多的可以有十種以上。這樣，食品的禮盒包裝就顯得尤為重要。尤其是那些名貴食材，我們一般購買回來都是送給親朋好友。如果包裝不當(dāng)，會被認為誠意不夠。

It is not an exaggeration to say that food packaging gift boxes are the most common type of gift box in our daily lives. Think about it, we have to eat food three times a day and occasionally have snacks. We come into contact with at least two or three types of food every day, and there can be more than ten types. In this way, the gift box packaging of food becomes particularly important. Especially for those precious ingredients, we usually buy them as gifts for family and friends. If the packaging is improper, it will be considered as lacking sincerity.

在仔細研究食品包裝禮盒之前，我們不妨先看一下現(xiàn)在常見的食品種類?，F(xiàn)在常見的食品種類有零食，保健品，名貴食材，土特產(chǎn)和日常的一些常見食材。而用到禮盒包裝的，一般都是比較名貴或者有特色的產(chǎn)品，比如說保健品，名貴食材和土特產(chǎn)。當(dāng)然，一些零食禮包或者進口零食有時候也會用禮包包裝。

Before carefully studying food packaging gift boxes, let's take a look at the common types of food nowadays. The common types of food nowadays include snacks, health products, precious ingredients, local specialties, and some common daily ingredients. And those that use gift box packaging are generally more expensive or distinctive products, such as health products, precious ingredients, and local specialties. Of course, some snack gift packages or imported snacks are sometimes packaged in gift packages.

食品包裝禮盒其實有很多講究。一些公司不知道其中的奧妙，往往會在包裝上面犯錯誤，從而流失一些客戶。食品禮盒的第一個要點，就是不要過度包裝。過度包裝不僅國家相關(guān)法律法規(guī)不允許，還會引起客戶的反感。比如說，有些公司為了凸顯產(chǎn)品的貴重，往往會使用多層包裝，包裝也會弄得很奢華。殊不知，客戶在解開一層層包裝的時候，發(fā)現(xiàn)產(chǎn)品的比例和包裝嚴重不相符，會有很大的反感心理，認為企業(yè)偷工減料。

There are actually many details about food packaging gift boxes. Some companies do not know the secrets behind it and often make mistakes in packaging, resulting in losing some customers. The first key point of a food gift box is not to over package. Excessive packaging is not only prohibited by relevant national laws and regulations, but also causes customer dissatisfaction. For example, some companies often use multi-layer packaging to highlight the value of their products, and the packaging is also made very luxurious. Little did they know that when customers unpack layers of packaging and find that the proportion of the product does not match the packaging, they may have a strong aversion and think that the company is cutting corners.

食品包裝禮盒的第二個要點，就是要有特色。這個要求一般體現(xiàn)在土特產(chǎn)上。很多土特產(chǎn)的包裝都十分簡陋，有時候甚至?xí)詭讉€卡通的牛羊雞形象印刷在上面就草草了事。其實土特產(chǎn)是一種十分有文化價值的產(chǎn)品。我們在設(shè)計包裝的時候應(yīng)該在地域文化上面下手，以回歸自然為主，盡量體現(xiàn)出產(chǎn)品的深度。

The second key point of food packaging gift boxes is to have distinctive features. This requirement is generally reflected in local specialties. Many local specialties have very rudimentary packaging, and sometimes even a few cartoon images of cows, sheep, and chickens are printed on them hastily. In fact, local specialties are products with great cultural value. When designing packaging, we should focus on regional culture, prioritize returning to nature, and strive to reflect the depth of the product.

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